In the aftermath of the high-level talks on a 64-team World Cup, FIFA’s official response was a resounding silence. The fact that the governing body “declined to comment” on the proposal speaks volumes, signaling a clear desire to distance itself from the controversial idea and allow it to fade away without further fanfare.
Typically, when FIFA is enthusiastic about a new initiative, it is proactive in its communications, releasing statements, and promoting the idea through its channels. The absence of any positive reinforcement following the meeting between Gianni Infantino and South American leaders is a telling sign of the proposal’s lack of internal support.
This strategic silence serves two purposes. Firstly, it avoids giving the proposal any additional legitimacy or oxygen. By not commenting, FIFA refuses to engage in a public debate, effectively starving the idea of the attention it would need to build momentum.
Secondly, it is a diplomatic maneuver. A formal, public rejection could be seen as an affront to the South American confederation. By simply remaining silent and ensuring the issue is not placed on the council’s agenda, FIFA can let the proposal die a quiet, procedural death without causing a major political incident.
In the world of international sports governance, what isn’t said is often as important as what is. In this case, FIFA’s silence is the clearest possible indication that the 64-team World Cup is a non-starter, an idea so unwelcome that it doesn’t even warrant an official response.